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The huge rise in small businesses investing in SEO is testimony to the fact small business owners now realise just having a website isn’t enough. You need to bring visitors to your website.

But statistically 50% of your visitors will leave within a few seconds (bounce rate) – thats a lot of potential customers lost very quickly! Fortunately, AB testing helps you give your visitors what they want, keep them on your site and turn them into customers. And prove its all working at the same time!

If your looking for a web designer to build your website your likely to see a huge difference in quotes for your websites development – depending on who you ask.

Ultimately however, its not about the initial cost – it’s about the long term value offered.

For instance if a website costs £10,000 but brings in £1 million worth of business most people would see that as a very good investment.

And that’s the best way to approach your web design project – not as a one off cost but rather a long term investment.

Some websites are better than others

Now it may be obvious but not all websites are created equal. A quick google search will bring up numerous websites in your industry, some google will rank 1st some 500th. Some websites look great, others like they are from 1985. Some easy to navigate, others a complete mess. And the list goes on.

So why does this matter? Well there are a few basic factors that determine how many enquires your website will get. And it’s this that determines the real value of your website .