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	<title>custardfish &#187; custardfish news</title>
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	<link>http://www.custardfish.com</link>
	<description>love your website</description>
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		<title>Romany Website Update</title>
		<link>http://www.custardfish.com/2010/03/website-update-romany-theatre-company/</link>
		<comments>http://www.custardfish.com/2010/03/website-update-romany-theatre-company/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 09:45:54 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[custardfish news]]></category>

		<guid isPermaLink="false">http://www.custardfish.com/2010/03/website-update-romany-theatre-company/</guid>
		<description><![CDATA[Following my previous post and project, we&#8217;ve recently put live the new RTC website.

The new websites requirements again included updating to a CMS system an older site we built 5+ years ago. Not only did we move over to a CMS but we also re-built the site from scratch using standard compliant HTML&#038;CSS to replace [...]]]></description>
			<content:encoded><![CDATA[<p>Following my <a href="sp-impressions-cms-website-update">previous post</a> and project, we&#8217;ve recently put live the new RTC website.</p>

<p>The new websites requirements again included updating to a CMS system an older site we built 5+ years ago. Not only did we move over to a CMS but we also re-built the site from scratch using <a href="http://en.wikipedia.org/wiki/Web_standards/">standard compliant</a> HTML&#038;CSS to replace the old tables (yuck) based layout.</p>
<span id="more-374"></span>
<p><a href="http://www.romanytheatrecompany.com">Romany Theatre Company</a> create inspirational drama, be it for theatre, television, or radio. Their work is rooted in the culture and experiences of Romany people and focuses strongly on their struggle for equality and challenges negative opinions of them and the lives that they lead.</p>

<p>They&#8217;re also committed to education, too &#8211; providing <a href="http://www.romanytheatrecompany.com/workshops/">learning opportunities for Romany people</a> and running accredited learning programmes. I&#8217;m quite passionate about instilling creativity -and the confidence to try new things- into the young and so I&#8217;m delighted to say I&#8217;ve also provided in a number of web design training course for them over the last few years too.</p>

<p>RTC are a  really great bunch to work with and I&#8217;m look forward to not only reading <a href="http://www.romanytheatrecompany.com/category/Blog-posts/">Danielas blog posts</a> but also looking forward to whatever their next project will be!</p>
]]></content:encoded>
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		<title>SP Impressions Website Update</title>
		<link>http://www.custardfish.com/2010/03/sp-impressions-cms-website-update/</link>
		<comments>http://www.custardfish.com/2010/03/sp-impressions-cms-website-update/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 09:30:53 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[custardfish news]]></category>

		<guid isPermaLink="false">http://www.custardfish.com/2010/03/sp-impressions-cms-website-update/</guid>
		<description><![CDATA[We&#8217;ve recently been tasked by a few clients to update their existing websites. Two that stand out were clients who&#8217;s website&#8217;s we originally built 3 or 4 years ago. SP Impressions and Romany Theatre Company.

SP Impressions: Based just outside Ipswich Suffolk, they&#8217;re a UK plastic card manufacturer with a great small team of friendly and [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve recently been tasked by a few clients to update their existing websites. Two that stand out were clients who&#8217;s website&#8217;s we originally built 3 or 4 years ago. <a href="http://www.spimpressions.com">SP Impressions</a> and <a href="http://www.romanytheatrecompany.com">Romany Theatre Company</a>.</p>
<span id="more-369"></span>
<p><strong>SP Impressions</strong>: Based just outside Ipswich Suffolk, they&#8217;re a <a href="http://www.spimpressions.com/">UK plastic card manufacturer</a> with a great small team of friendly and most of all knowledgeable folk who are quite pro-active with their website marketing tactics.</p>
<p>The main reason for the update was to move the site onto a CMS, making editing and updating the site easy for them. We also took the opportunity to slightly widen the design of the site for more larger modern monitor sizes.</p>
<p>They print a full range of <a href="http://www.spimpressions.com/plastic-cards/">plastic cards</a>; including <a href="http://www.spimpressions.com/clear-plastic-cards/">clear plastic cards</a>, <a href="http://www.spimpressions.com/plastic-business-cards/">plastic business cards</a> and a host of <a href="http://www.spimpressions.com/plastic-card-personalisation/">card personalisation</a> too on offer &#8211; if your after a <em>real</em> UK manufacturer of plastic cards they&#8217;re well worth a call!</p>

<p>See my <a href="website-update-romany-theatre-company">RTC post</a> for the details of the second client!</p>]]></content:encoded>
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		<title>Website Launch: Realtime Despatch</title>
		<link>http://www.custardfish.com/2010/03/website-launch-realtime-despatch/</link>
		<comments>http://www.custardfish.com/2010/03/website-launch-realtime-despatch/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:56:52 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[custardfish news]]></category>

		<guid isPermaLink="false">http://www.custardfish.com/2010/03/website-launch-realtime-despatch/</guid>
		<description><![CDATA[Realtime Web Design Goes Live

Last week Realtime Despatch&#8217;s&#8216; new website went live! We&#8217;ve been working with the RD team on the web design and build of their new website for a while &#8211; we can now finally say &#8216;Hurrah!&#8217; as they officially put the new site live!

Realtime Despatch provide on-line software applications for the management [...]]]></description>
			<content:encoded><![CDATA[<h1>Realtime Web Design Goes Live</h1>

<p>Last week <a href="http://www.realtimedespatch.co.uk">Realtime Despatch&#8217;s</a>&#8216; new website went live! We&#8217;ve been working with the RD team on the web design and build of their new website for a while &#8211; we can now finally say &#8216;Hurrah!&#8217; as they officially put the new site live!</p>
<span id="more-366"></span>
<p>Realtime Despatch provide on-line software applications for the management of <a href="http://www.realtimedespatch.co.uk">multiple Ecommerce sales channels</a> and <a href="http://www.realtimedespatch.co.uk">Warehouse Stock Control</a> &#8211; or as their home page succinctly puts it;</p>

<ul>
<li><strong>&#8220;Hassle free order processing and warehouse management software.&#8221;</strong></li>
<li>&#8220;Pull together orders from different sources&#8221;</li>
<li>&#8220;Track items in your warehouse&#8221;</li>
<li>&#8220;Process, pack and despatch orders&#8221;</li>
</ul>

<p>We initially started with the project a while back. Total re-branding their corporate ID, modernising the whole feel of the company and enforcing them as market leaders with an extremely high quality product.</p>

<p>Once the branding was finalised the web design project started with an in-depth content, wire-frame and grey-scale layout process.</p>

<p>As Realtime&#8217;s web based application targets three distinct markets (<a href="http://www.realtimedespatch.co.uk">E-Tailers</a>, <a href="http://www.realtimedespatch.co.uk">Fulfilment Houses</a> &#038; <a href="http://www.realtimedespatch.co.uk">Web Developers</a>) &#8211; our (not so easy) task was to deliver the applications general benefits together with highly targeted content unique to each different user base. All without turning away any of the 3 user bases or looking cramped.</p>

<p>Our grey-scale design process helped immensely with finding the optimum way to display the content of the website, so both the copy and layout deliver the right information at the right time &#8211; and in the right place.</p>

<p>Our solution was to combine a generic header with a tabbed based user-focussed sub-header &#8211; giving each user base a quick overview as well as quick and easy access to specific and key area of interest.</p>

<p>Once the copy, content and layout had been agreed we were tasked with final design process, implementing colours and branding throughout. Then onto a standards compliant (including the dreaded and <a href="http://www.bbc.co.uk/blogs/thereporters/maggieshiels/2010/02/last_rites_for_microsofts_most.html">&#8216;dead&#8217; IE6</a>!) HTML &#038; CSS build.</p>

<p>Unusually the client opted out of a full Content Management System (CMS) build. For ease of use however we also helped build the structure of the site with PHP, making it all as modular as possible.</p>

<p>Charlie and Phil over at RD where great to work with and we&#8217;re delighted that they&#8217;ve now tasked us with helping them with the User Interface Design (UI) of the main application itself.</p>]]></content:encoded>
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		<title>Latest Website #2: JustDuckIt!</title>
		<link>http://www.custardfish.com/2009/10/latest-website-justduckit/</link>
		<comments>http://www.custardfish.com/2009/10/latest-website-justduckit/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 13:42:45 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[custardfish news]]></category>

		<guid isPermaLink="false">http://www.custardfish.com/2009/10/latest-website-2-justduckit/</guid>
		<description><![CDATA[Web Design Project: JustDuckIt
Hot on the heels of the FA Valiant website and completed in world record time, the JustDuckIt website officially launched today.

Part of the Million Makers scheme where The Prince’s Trust provides £1,500, and JustDuckIt take on the challenge to make it £10,000.  The money raised is used in the spirit of [...]]]></description>
			<content:encoded><![CDATA[<h2>Web Design Project: JustDuckIt</h2>
<p>Hot on the heels of the <a href="http://www.favaliant.co.uk" title="Leave for the FA Valiant website">FA Valiant</a> website and completed in world record time, the <a href="http://www.justduckit.co.uk" title="Visit JustDuckIt!">JustDuckIt</a> website officially launched today.</p>

<p>Part of the <a href="http://www.princes-trust.org.uk/support_us/million_makers.aspx" title="Read more on the Million Makers website">Million Makers</a> scheme where <a href="http://www.princes-trust.org.uk" title="Leave for the Princes Trust website">The Prince’s Trust</a> provides £1,500, and JustDuckIt take on the challenge to make it £10,000.  The money raised is used in the spirit of The Prince’s Trust to help young people who have often had a hard start in life make their worthy business visions a reality.</p>

<span id="more-337"></span>

<p>The project is headed by numerous members of Suffolk County Council, Suffolk Chamber of Commerce &#038; Suffolk Acre.</p>

<p>Tech wise the site is valid CSS / XHTML website with a full Content Management System back end enabling numerous members of the team to update content and post news and blog articles. We also designed a nice twitter page backdrop for the project and future developments include a twitter and flikr feed.</p>

<p>The project runs to 31 January 2010 and the website is the ‘central cafe’ where you can donate, take part, or keep up to date with the latest happenings in our journey whilst doing your bit for the futures of entrepreneurial young people.</p>


<p>If your based is Suffolk (or not!) why not have a look at both  <a href="http://www.justduckit.co.uk" title="Visit JustDuckIt!">JustDuckIt&#8217;s website</a> or the  <a href="http://twitter.com/justduckit" title="Follow JustDuckIt on Twitter!">Twitter</a> page &#8211; the project relies on everyone&#8217;s involvement so go and join in!</p>]]></content:encoded>
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		<title>Latest Website #1: F. A. Valiant &amp; Son Ltd</title>
		<link>http://www.custardfish.com/2009/10/latest-website-fa-valiant-son-ltd/</link>
		<comments>http://www.custardfish.com/2009/10/latest-website-fa-valiant-son-ltd/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 14:07:24 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[custardfish news]]></category>

		<guid isPermaLink="false">http://www.custardfish.com/2009/10/latest-project-1-f-a-valiant-son-ltd/</guid>
		<description><![CDATA[Web Design Project: F. A. Valiant &#038; Son Ltd
F. A. Valiant &#038; Son specialise in Church and Listed Building restoration work as well as the building and the renovation of high quality homes and extensions throughout East Anglia.
There are some fantastic images of their work on the site &#8211; and its nice to see such [...]]]></description>
			<content:encoded><![CDATA[<h1>Web Design Project: F. A. Valiant &#038; Son Ltd</h1>
<p>F. A. Valiant &#038; Son specialise in <a href="http://www.favaliant.co.uk/">Church and Listed Building restoration</a> work as well as the building and the renovation of high quality homes and extensions throughout East Anglia.</p>
<p>There are some fantastic images of their work on the site &#8211; and its nice to see such dedication and craftsmanship!</p>

<span id="more-329"></span>

<p>The web design itself is very understated and a traditional feel was sought throughout.  Behind the scenes however the site is much more modern and upto date. Built onto a CMS and fully up-datable its also ready for sections such as a blog, twitter feed etc to be turned on should the client request it in future. As well as web design and development we also provided some basic SEO and copy-writing for the project.</p>

<p>launch: <a href="http://www.favaliant.co.uk/">www.favaliant.co.uk</a></p>]]></content:encoded>
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		<item>
		<title>Our Website Pricing Structure</title>
		<link>http://www.custardfish.com/2009/04/website-pricing-structure/</link>
		<comments>http://www.custardfish.com/2009/04/website-pricing-structure/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 17:56:29 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Web Design General]]></category>
		<category><![CDATA[custardfish news]]></category>

		<guid isPermaLink="false">http://192.168.1.2/sandbox/custardfish2009/?p=7</guid>
		<description><![CDATA[The first question we usually get asked is &#8220;How much will my website cost?&#8221;

We would love to have an easy answer (It would certainly save us time when quoting!) but the truth is we have built websites for as little as £300 and for as much as £15,000. It all comes down to what sort [...]]]></description>
			<content:encoded><![CDATA[<p>The first question we usually get asked is &#8220;How much will my website cost?&#8221;</p>

<p>We would love to have an easy answer (It would certainly save us time when quoting!) but the truth is we have built websites for as little as £300 and for as much as £15,000. It all comes down to what sort of website you require, the aims and objectives of the project and the exact <a href="web-design-services">web design services</a> you would like us to provide.</p>

<h2>Range of prices</h2>
<p>If your looking for a designer to build (or rebuild) your current website you may have already found that there are often huge differences in quotes from one agency to another.</p>

<p><strong>So why the disparity? How much should you be spending? And what should you look for?</strong></p>

<span id="more-7"></span>

<h2>Web design is a service</h2>
<p>First of all web design is a service &#8211; not a product! When looking for a TV you can shop around to find the EXACT same make and model at very different prices. Its <em>easy to shop around</em> and whilst the service at one shop may be a little different if you pay £500 rather than £800 your safe in the knowledge the TV is the <em>same make, model and quality</em>.</p>

<p><strong><em>But no two web sites are alike!</em></strong> If you pay one designer £2000 you can&#8217;t buy the <strong>exact same website</strong> from another designer for £1000 &#8211; like you can with the TV.

<p>Most web design agencies have roughly the same sort of hourly rates, perhaps ranging from £30-80 per hour but quotes for a small business website are likely to range from £500 to £5000. So why the difference?</p>

<p>Well, in short, some web designers will<strong> spend longer than others on your website</strong>. Some <a href="web-design-quote-check-list">care about your website</a> <em>and business</em> &#8211; others don&#8217;t.</p>

<h2>The house analogy</h2>
<p>I often compare website development to that of building. If you asked an architect &#8220;How much for a building?&#8221; they wouldn&#8217;t be able to answer. It would be impossible as there are so many variables to consider! Do you want a house? A bungalow? An office block? How many floors? What style? What materials? The list goes on &#8211; and on.</p>

<p>In fact the architects best option would be to ask &#8220;What do <em>you need</em> the building for?&#8221; &#8220;What your <em>exact</em> requirements?&#8221; and &#8220;What <em>sort</em> of budget do you have?&#8221;</p>
<p><strong>Good Web design is no different &#8211; its a consultative process &#8211; <em>we</em> tailor our services to meet <em>your</em> exact needs.</strong></p>

<h2>Get to the point &#8211; what are your costs!</h2>
<p>Put simply it comes down to how long we spend! <strong>Our daily rate is £300 and all costs are derived from that.</strong></p>
<p>So whilst we <em>could</em> build your website in a day we believe for you to get <a href="the-true-cost-of-your-website/"><strong>real long term value</strong></a> we need to research, plan and spend just a little bit of love and attention on your project.</p>

<div class="info-box-blue">
<p class="header">So in an effort to be as honest, open and transparent as possible. Here is an break down of the costs and how we spent our time on a small business website that cost £2400.</p>

<ol>
<p><strong>Please bare in mind three points:</strong></p>
<li>Costs generally range from £1000-4000 depending on your exact requirements.</li>
<li>Its ultimately about the long term <a href="the-true-cost-of-your-website">ROI</a> your website delivers.</li>
<li>Not all <a href="web-design-quote-check-list">web design services</a> are equal.</li>
</ol>

<ul>
<p><strong>Breakdown of time spent/costs:</strong></p>
<li>1 days project management &#8211; £300</li>
<li>1 days research &#038; planning &#8211; £300</li>
<li>3 days design process &#8211; £900</li>
<li>1.5 days CSS/HTML build &#038; CMS integration &#8211; £450</li>
<li>1.5 days for layout &#038; build of content &#8211; £450</li>
<li>Total time 7.5 days. Total cost. £2400</li>
</ul>
</div>

<div class="info-box">
<p class="portfolio-footer">Read about our <a href="web-design-services">web design services</a> or <a href="contact">contact us</a>!</p>
</div>]]></content:encoded>
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		<title>Free Website Competition</title>
		<link>http://www.custardfish.com/2009/03/free-website-competition/</link>
		<comments>http://www.custardfish.com/2009/03/free-website-competition/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 14:43:03 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Web Design General]]></category>
		<category><![CDATA[custardfish news]]></category>

		<guid isPermaLink="false">http://www.custardfish.com/?p=144</guid>
		<description><![CDATA[This competition is now closed.
Free Design Work! What&#8217;s the catch? &#8211; No tricks or catches &#8211; sign up to our free newsletter to enter our competition for free design work. It&#8217;s really that simple &#8211;  and if you don&#8217;t like our newsletter simply un-subscribe! (Although its good karma to read a few first!).


Win £2000 [...]]]></description>
			<content:encoded><![CDATA[<P><strong>This competition is now closed.</strong></p>
<p>Free Design Work! What&#8217;s the catch? &#8211; No tricks or catches &#8211; <a href="signup">sign up to our free newsletter</a> to enter our competition for free <a href="web-design">design work</a>. It&#8217;s really that simple &#8211;  and if you don&#8217;t like our newsletter simply un-subscribe! (Although its good karma to read a few first!).</p>

<div class="info-box">
<p class="portfolio-footer">Win £2000 free design work: <a href="signup">Sign Up And Enter Now!</a></p>
</div>

<span id="more-144"></span>

<p>We&#8217;re running this competition to coincide with our <a href="new-website-design">new website launch</a> and in anticipation of our own email newsletter launch. The offer is open to all businesses including sole traders, professional bloggers, clubs etc &#8211; read the <a href="web-design-competition-terms-and-conditions">terms and conditions</a> for full details.</p>

<p>The competition closes on Friday 19th June 2009 and the winner will be informed and announced shortly after.</p>

<p><strong>Please note if you already receive our newsletter you MUST STILL sign up to enter! If your in any doubt please feel free to call us and check.</strong></p>

<h2>What type of work?</h2>
<p>We will carry out design work for the winner worth up to £2000.00.  This could be a full web design build, SEO, branding or print collaterol such as brochures or exhibition stands.  Essentially we will treat the winner and the project(s) with the same <a href="web-design-services">high standards</a> as our normal paying customers and deliver them a some fantastic design work for free.</p>
<p>Whilst the figure of £2000.00 will cover most small to medium sized business website requirements. More complex and expensive web development builds such as e-commerce sites, estate agent boards, etc, are not included. We will however negotiate any such request and essentially deduct the £2000.00 from the total development costs.</p>

<h2>Really all free then?</h2>
<p>Absolutely. The only costs not included are any third party costs that the project may need, such as photo shoots, etc.</p>

<h2>I&#8217;m already a customer &#8211; what do I get!?</h2>
<p>Cake? No really &#8211; we don&#8217;t want you to feel left out! Feel free to enter too, as mentioned we will offer other web design services such as  print design, <a href="search-engine-optimization">SEO</a>, <a href="email-marketing-campaigns">Email marketing</a> and <a href="logo-design-and-branding">branding</a> if you already have a great website you&#8217;re happy with!</a></p>

<h2>I&#8217;m not convinced!</h2>
<p>If your in any doubt that we will build you YOUR website or carry out the work you require &#8211; feel free to ask before signing up.  But its going to be a fantastic free newsletter full of web design and marketing tips aimed at businesses &#8211; what do you have to lose?</p>

<div class="info-box">
<p class="portfolio-footer">Win £2000 of free design work: <a href="signup">Sign Up And Enter Now!</a></p>
</div>

]]></content:encoded>
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		<title>New Website Design</title>
		<link>http://www.custardfish.com/2009/03/new-website-design/</link>
		<comments>http://www.custardfish.com/2009/03/new-website-design/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 08:00:00 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[custardfish news]]></category>

		<guid isPermaLink="false">http://192.168.1.2/sandbox/custardfish2009/2009/03/new-website-design/</guid>
		<description><![CDATA[Well it took a while (We&#8217;ve been busy working on our clients websites and a couple of &#8217;secret&#8217; projects!) but finally our new website is here!

Hopefully this new site will give both our existing and potential clients a greater idea of who are and what web design services we offer. There are also a few [...]]]></description>
			<content:encoded><![CDATA[<p>Well it took a while (We&#8217;ve been busy working on our clients websites and a couple of &#8217;secret&#8217; projects!) but finally our new website is here!</p>

<p>Hopefully this new site will give both our existing and potential clients a greater idea of who are and what web design services we offer. There are also a few new features which will make editing and adding content much easier for us.</p>
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<p><span>1.</span>Content Managment System (CMS).  Although we build our clients business websites onto CMS&#8217;s its a first for us!  It will mean more frequent updates &#8211; there&#8217;s certainly a number of changes and new sections we already have planned for the future.</p>

<p><span>2.</span>Web Blog. Posting news, articles and other information will now be a cinch. We&#8217;ll be using the blog to post tips and articles on how small business can make the best use of their website and internet marketing. Hopefully it will be a great resource for small businesses.</p>

<p>If you have any comments about the new site or idea&#8217;s for topics you wish us to cover, please feel free to leave a comment and let us know.</p>
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